Home Deluxe Becomes Hertha BSC’s Official Training Wear Partner

Reading time: approx. 5 min. · Last updated: 14 October 2026 · By Home Deluxe Editorial Team

In short: Home Deluxe is now the official training wear partner of Hertha BSC. During the 2026/27 season, the first-team squad will wear our logo on their training kit. As a company from East Westphalia, we are incredibly proud to partner with one of Germany’s most historic football clubs.

Home Deluxe becomes Hertha BSC’s official training wear partner – football stadium under floodlights

When a family-run company from the heart of East Westphalia joins forces with a true capital-city club, it is about much more than a logo on a shirt – it is a moment that means a great deal to us. Home Deluxe is the new official training wear partner of Hertha BSC. Throughout the 2026/27 season, we will accompany the “Old Lady” on the training pitch, with our name proudly displayed on the team’s training kit. In this article, we explain what lies behind the partnership, why it is such a natural fit for us and what makes us especially proud.

Home Deluxe & Hertha BSC – the Partnership

From the 2026/27 season, Home Deluxe is the official training wear partner of Hertha BSC. That means whenever the first-team players prepare for their next challenge on the training pitch, our name will be there too – clearly visible on the squad’s training kit. Right where the foundations for every success are laid: in the daily work, the preparation and the effort before the big match.

For us, this is a very special step. As a company from the Lübbecke region, we are used to putting quality first rather than chasing the spotlight. That makes it all the more rewarding to see our brand alongside a club that stands for passion, tradition and a strong sense of home – and that inspires people across Germany.

“We are delighted to have Home Deluxe by our side in future and are looking forward to working together throughout the 2026/27 season!” – Hertha BSC

What Makes Us Proud

Founded in East Westphalia in 2008, we had one simple goal from the very beginning: to make luxury and quality accessible to everyone. What started as an idea has grown into a company with more than 100 employees, our own flagship stores and a product range covering wellness, garden, bathroom and living. Seeing our name associated with a capital-city club like Hertha BSC does more than increase our visibility – above all, it makes us proud.

Proud because two worlds are coming together that may not seem like an obvious match at first: professional football in the capital and a family-run company from East Westphalia. And yet the connection makes perfect sense. Both are driven by passion, teamwork and the ambition to improve a little every day. That is exactly the mindset we bring to every one of our products – true to our guiding principle, “We make your home.”

Wellness at home for recovery – sauna and infrared cabin made from light wood

Two Brands, One Standard

What does a football club have in common with a home and wellness brand? More than you might think. In professional sport, performance matters every single day: good preparation, reliable equipment and the right environment. The same principle applies to us. We stand for delivering high quality at fair prices – supported by efficient logistics, direct partnerships with manufacturers and first-hand advice.

It is a standard we share with a professional team: ultimately, it is about delivering consistently – week after week. That is why this partnership feels like such a natural fit for us. It is not simply an advertising opportunity, but an expression of the values and mindset we have lived by since the company was founded.

Recover Like the Pros – Wellness at Home

Professional athletes know that performance depends on proper recovery. Warmth, relaxation and conscious rest are just as much a part of the training routine as running drills and tactical sessions. The good news is that this professional approach to recovery can easily be brought into your own home. With a sauna or infrared cabin, an outdoor hot tub or a massage chair, your home can become your own private recovery zone.

Whether it is the deep warmth of the HYGGE DELUXE garden sauna after a long day, the gentle heaters of the NERO infrared cabin or an extended massage in the CORVIA massage chair – this is what genuine relaxation feels like. Discover our wellness highlights for recovering from the demands of everyday life:

Frequently Asked Questions (FAQ)

When did Home Deluxe become a partner of Hertha BSC?

Home Deluxe is the official training wear partner of Hertha BSC from the 2026/27 season.

What does training wear partner mean?

As the training wear partner, the Home Deluxe logo appears on the training kit worn by Hertha BSC’s first-team squad during their daily training sessions.

How long does the partnership run for?

The partnership covers the 2026/27 season.

Who is Home Deluxe?

Home Deluxe is a company founded in 2008 in East Westphalia, in the Lübbecke region, with more than 100 employees. We offer products for wellness, garden, bathroom and living – online and through our own flagship stores – with a commitment to delivering “high quality at fair prices”.

What does the partnership have to do with Home Deluxe products?

Professional sport is built on performance and recovery. Many of our products are designed around exactly that idea – including saunas, infrared cabins, outdoor hot tubs and massage chairs, making it easy to bring relaxation and recovery into your own home.

Conclusion

For us, the partnership with Hertha BSC is about far more than having our logo on the training kit. It represents values that have shaped Home Deluxe since 2008: passion, quality and the determination to improve a little every day. As a family-run company from East Westphalia, we are proud to be part of this story – and we will be cheering the first team on throughout the 2026/27 season.

And if you would like to bring a little professional-style recovery into your own home, you will find saunas, infrared cabins, hot tubs and massage chairs in our wellness range for your own personal relaxation.

Discover the Home Deluxe Wellness Range

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